About

Alex Brice has been passionate about real estate since 1994 when he began his career in New York at Kimco Realty, and that passion has only grown stronger over the past three decades. With a bachelor's degree in Business Administration from Hofstra University, he built a strong foundation early and has never stopped learning inside of this industry.

After moving to South Florida at the end of 2004, Alex began his residential real estate career at Keyes in Coral Springs. While working as an agent, he also served as a Real Estate Contract Administration Manager at RailAmerica in Boca Raton. Because of his negotiation skills, he was brought on as Consumer Advocate Manager and later promoted to NE Regional Real Estate Manager, where he successfully negotiated over 3,000 real estate contracts. That experience gave him a level of preparation, calm, and confidence that he carries into every deal today.

Alex is a Real Estate Broker Associate with more than 20 years of experience helping buyers, sellers, and investors reach their goals. Fluent in both English and French, he brings professionalism, patience, and personalized guidance to every transaction, and he specializes in residential sales, relocations, and investment properties inside of the Florida, New York, and Massachusetts markets. Throughout his career he has negotiated complex contracts across the U.S. and Canada with municipalities and Fortune 500 companies including FedEx, Iron Mountain, Bell Canada, ExxonMobil, and Union Gas.

During the past 13 years, Alex has also held Mortgage Broker, Life, Health and Annuities, and Property and Casualty licenses, and he has been a Real Estate Broker for over 6 years. This well-rounded background ensures that he can manage all aspects of a transaction from start to finish and provide the highest standard of service. He proudly represents clients through United Realty Group, one of Florida's largest independently owned brokerages with 21 offices statewide.

What sets Alex apart is that he goes beyond the transaction. Real estate is about more than property — it is about helping families and investors build financial security, create opportunity, and leave a lasting legacy. Alex has been blessed by creating ever-lasting relationships with his clients, and that commitment to service does not end at closing. He is always learning so that he can better serve the people that trust him with their goals, and that is the foundation everything else is built on.